A digital analyst is a part of the marketing department that looks at customer activity and trends before they are acted upon by marketing managers. They monitor industries and marketplaces, track competitors and monitor social media to get insights on customer behaviour. Their task is to ensure all the business decisions by management are based on hard facts rather than assumptions. Here are some expert tips from people who work as digital analysts.
A digital analyst aggregates all the data for a company’s digital assets. Their daily task involves preparing reports, conducting analysis, exploring dashboards and evaluating website visitors. They use Customer relationship management software and intelligence tools for their data analytics work.
Digital analysts are constantly on the lookout for new ways to improve their business. They analyse data to see how people are using their products and services. They also research trends in technology so they can anticipate future needs of consumers.
A digital analyst typically has a bachelor’s degree in economics & business, computer science or information technology, but some positions require experience yet no formal educational qualifications.
All in all, a digital analyst position is an exciting and dynamic career field. It offers a competitive salary, along with excellent benefits, flexible hours and plenty of room for personal and professional growth.
MJ @ Secret Advert
I’m fascinated by consumer behaviour. I take an interest in discovering how digital marketing campaigns can improve consumer satisfaction. My aim is to provide consumers the ideal platform for ultimate results. I use digital analytics to accomplish that and the most interesting fact is that I’m still learning.