Lessons I’ve Learned Being A Digital Analyst
I’ve been involved in digital analysis for over 7 years now. I’ve had the opportunity to work on some amazing projects and learn from some of the best online resources in the world.
I’ve learned a lot along the way, but there are some things that have become clear to me after working with so many digital tools and seeing what works and what doesn’t work at all.
Here are just a few lessons I’ve learned along the digital analytics journey:
(1) Test absolutely everything! If you can, get feedback from online users. Don’t assume that things are working or not working until you can prove one way or another. You can’t get better results unless you know how you’re doing now, so test, measure and improve!
(2) Don’t focus on vanity metrics. Vanity metrics are easy to get excited about at first because they’re easy to measure (such as followers), however they don’t tell you much about how effective your digital presence actually is or whether your users are finding what they’re looking for on your site. Focus on metrics that tell a deeper story about how people are interacting with your content.
(3) Be patient when implementing new features or changes because it may take time to create and produce significant results. The results might not be immediate, but if you keep up with the good work, constructive results tend to show up with a more consistent return on the development process.
Emphasis on the latter (3) lesson. It’s important to be patient in digital analysis. There will be a lot of obstacles, coding issues and bugs that one needs to deal with, developing high levels of persistent patient skill takes one ahead of the pack.
Digital analysis is a very important part of a marketing strategy. It helps companies understand their customers and also makes decisions based on data. Therefore, it’s important to be patient when doing digital analysis. This is because it takes time to collect data and analyse the data.
MJ @ Secret Advert